Management - Introduction and Example for SWOT Analysis

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From the wikipedia:
SWOT analysis (alternatively SWOT Matrix) is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities and Threats involved in a project or in a business venture.

SWOT is from these 4 words. (Strengths, Weaknesses, Opportunities and Threats)

It can be represented by a simple form:

	Helpful to achieving objective	Harmful to achieving objective
internal factors (organization)	Strengths	Weaknesses
	S	W
external factors (environment)	Opportunities	Threats
	O	T

Strengths and Weaknesses are from the internal organization. (ex: person, team, department)
Opportunities and Threats are formed by external environment. (ex: culture, law, market, technology change)



After completing SWOT analysis, we can apply some strategy or modify some management to each part.Simply, enhance the good part and avoid the bed part.

1. reinforce strengths

2. avoid weaknesses

3. take opportunities

4. fight threats

*  I bring 3 examples to apply SWOT analysis. The 3 objects are me in college, local company and international company.
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一、My SWOT Analysis (when I am senior in university)

Strengths	Weaknesses
1.    English ability 2.    Many international tourism 3.    Good expression ability (In Chinese) 4.    IBM intern and programming club instructor 5.    Good GPA 6.    Programming ability: awards from programming contests. 7.    Research ability: 2 published papers.	1.    Less team experience. 2.    English oral ability isn't good enough. 3.    Not tall..... 4.    Art/Music is not good. 5.    nearsightedness
Opportunities	Threats
1.    Study abroad. 2.    Graduate education in Taiwan. 3.    Company intern 4.    Work in Science-based Industrial Park	1.    intense competition(many CS people) 2.    Work in long time 3.    Taiwan software industry isn't mature. 4.    Genuine software is hard to sell.

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二、SWOT Analysis: redsuntea (紅太陽) (series tea shop from south Taiwan)

Strengths	Weaknesses
1.    Employee's etiquette and attitude 2.    Work hard to invent new products. 3.    Tea is fresh. 4.    Many discount activity 5.    Brand effect (many tea shops in Taiwan) 6.    Enter to Malaysia and Singapore.	1.    Maintain the tea quality in every shops. 2.    Cost high (get rid off tea over 4 hours) 3.    Hard to enter the central and north Taiwan market. 4.    Seasonal products.(Summer sells more) 5.    Higher prices 6.    The shop's position affects a lot.
Opportunities	Threats
1.    Enter other Southeast Asia countries. 2.    Keep entering the central and north Taiwan market 3.    Apply different sales tactics and activities. 4.    Modify tea flavor to local people.	1.    Drinking market is so competitive. 2.    Buying desire decreases.(Economy isn't good.)

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三、SWOT Analysis: Pepsi (international company)

Strengths	Weaknesses
1.    High reputation (famous Endorsers) 2.    Strong and rich company 3.    Good brand image 4.    Diverse products (drinks, dress, watch) 5.    Strong selling channel 6.    Alliance with other food industry. (KFC, Pizza Hut)	1.    Not easy to manage. (big organization) 2.    Coca-Cola has more market share. 3.    Drinking a lot may cause fat and diabetes. 4.    Increasing price
Opportunities	Threats
1.    Working with fruit juice to invent new product. 2.    Develop diverse non-carbonic acid beverage. 3.    Sell by internet platform and advertisement.	1.    Coca-Cola (earlier enter the market) 2.    carbonic acid beverage argument about healthe

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Reference:
1. Picture Source


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